facebook - What is the difference between Insights metrics page_engaged_users and page_consumptions_unique? -


there 2 similar page-oriented insights metrics:

  • page_engaged_users - "the number of people engaged page. engagement includes click"
  • page_consumptions_unique - "the number of people clicked on of content"

(source)

clearly, can see different, definitions vague. using plain language (even simple example), please explain difference between these 2 metrics. thanks!

best can find far:

the main difference between how consumers , engaged users defined, consumers people clicked on posts (anywhere within post), while engaged users people clicked or created story anywhere on page (this includes liking page).

since consumer engagement limited posts , engaged users can click anywhere on page, number of engaged users on page equal or larger number of consumers.

both metrics available within facebook insights @ page , post level. @ post level number of engaged users , consumers should equal.

source: http://simplymeasured.com/blog/2013/09/11/facebook-metrics-defined-consumers-vs-engaged-users/


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